It’s been reported that Hulu is currently beta testing a paid subscription service. But what implications does that have for the site, video advertising and the industry in general?What most likely made Hulu the most popular TV site on the web was a combination of the content and the fact that it was all free thanks to ad-support. But what happens when they pull the plug on advertising and go straight to a pay-per-view model? Will Internet users line up and fork over cash to watch online at their own leisure what they can watch on TV for free?
Hulu Beta Tests Subscriptions Model, Good Idea/ Bad Idea?
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